Email Masterclass Reviews

5 star rating

Mind blowing

Claire Fawkes

This has been really useful. From policies and notices to the planner. The planner is a HUGE bonus. Thank you Paula

This has been really useful. From policies and notices to the planner. The planner is a HUGE bonus. Thank you Paula

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5 star rating

Great course

Nancy Hall

This course is really helpful and I have learnt loads that I did not know about, just need to put it in to practice now which I'm sure I will be able to as Paula explains it step by step.

This course is really helpful and I have learnt loads that I did not know about, just need to put it in to practice now which I'm sure I will be able to as Paula explains it step by step.

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5 star rating

Only just begun but it looks very user-friendly and achievable

joanne fentiman

Thank you Paula !

Thank you Paula !

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Self-Paced Course

Optional 1 hour session with Paula

    1. Welcome in!

    2. Your Workbook

    1. The Top 3 DNS Codes Explained, Feel Like a Pro and Work With Confidence - PDF

    2. Module 1 - Understanding Domains and DNS

    3. Module 2 - Understanding my Domain, DNS and MX Records

    4. Module 3 - Understanding where to have your email

    5. Google and Go Daddy Email / Domain set up video

    6. Zoho Email with Hostinger Domain set up video

    7. Google Referral Partner

    8. Google Workspace Business Starter

    9. Google Workspace Business Standard

    10. Module 5 - Final Checks

    11. Do you need help? Book a 1 hour SOS

    1. Module 1 - Your Legal Obligations

    2. Module 2 - Your Privacy Notice

    3. Module 3 - Your Cookie Policy.

    4. Module 4 - Video Demo of Cookie Banners

    5. Module 5 - The ICO

    6. Module 6 - Protecting Yourself

    7. Suzanne Dibbles ICO checkist and Links

    8. Referral Link for Hiscox Insurance

    9. Do you need help? Book a 1 hour SOS

    1. Choosing An Email Service Provider

    1. Module 1 - Account set-up

    2. Video walkthrough of creating an account

    3. Module 2 - Connections

    4. Video walkthrough of email verification and potential issues part 1

    5. Video walkthrough of email verification and potential issues part 2

    6. Confirming your domain part 1

    7. Confirming your domain part 2

    8. Module 3 - Why Use Groups

    9. Module 3 - How to use groups

    10. Module 3 - Building a landing page / sign up page

    11. Module 3 - Building and embedding a form on a website

    12. Module 4 - What are automations?

    13. Module 4 - Creating a Campaign Email

    14. Module 4 - Nurture / Welcome Sequence Automation

    15. Module 4 - Lead Magnet Automation

    16. Module 4 - Moving subscribers to a Newsletter Group

    17. What I cover in MailerLite Advanced

    1. Are you ready for this?

    2. Module 1 - Custom Fields - Video walkthrough of creating custom fields and adding to a sign up form

    3. Module 2 - Inactive Contacts

    4. Module 3 - Your Nurture Sequence

    5. Build in MailerLite - Nurture / Welcome Sequence Automation

    6. Happy to help you...

    7. Module 4 - Updating Your Unsubscribe Setting

    8. Module 5 - UTMs and what are they

    9. Where can I switch on UTMs for MailerLite

What Is Included?

  • £115.00
  • 65 lessons
  • 3.5 hours of video content
  • 12 months access

What To Expect

The Masterclasses were created to enable you to learn A, B and C and ignore the D, E and F that aren't needed. Boost your learning today instead of in 2 or 3 years.

  • Creating automated emails to enable your lead magnets to keep generating new leads.

  • A newsletter plan so you are able to create newsletters weeks / months in advance so these can be created when you have time.

  • Using Tags / Groups to create marketing emails so those who join your list from lead magnets drop into certain sales sequences.

  • A nurture sequence to warm your email leads to you, creating the Like, Know and Trust factor you can increase your chances of sales from email marketing.

Creating Your Business One Step At A Time

  • Be On Brand

    A business email that matches your domain and allows you to stand out from competitors. Having the confidence to change email provider if you are not happy.

  • Create What is Needed

    Creating the right emails for your customers to ensure you are giving them value and in turn they are purchasing from you!

  • Your 12 Month Planner

    Knowing what you will say, when you will say it and have that plan to sell at least one thing a month in your business. You will want to know why you didn't do it before!