Email Masterclass Reviews

5 star rating

Mind blowing

Claire Fawkes

This has been really useful. From policies and notices to the planner. The planner is a HUGE bonus. Thank you Paula

This has been really useful. From policies and notices to the planner. The planner is a HUGE bonus. Thank you Paula

Read Less
5 star rating

Great course

Nancy Hall

This course is really helpful and I have learnt loads that I did not know about, just need to put it in to practice now which I'm sure I will be able to as Paula explains it step by step.

This course is really helpful and I have learnt loads that I did not know about, just need to put it in to practice now which I'm sure I will be able to as Paula explains it step by step.

Read Less
5 star rating

Only just begun but it looks very user-friendly and achievable

joanne fentiman

Thank you Paula !

Thank you Paula !

Read Less

Self-Paced Course

Optional 1 hour session with Paula

    1. Welcome in!

    2. Your Workbook (this is optional)

    1. The Top 3 DNS Codes Explained, Feel Like a Pro and Work With Confidence - PDF

    2. Module 1 - Understanding Domains and DNS

    3. Module 2 - Understanding my Domain, DNS and MX Records

    4. Module 3 - Understanding where to have your email

    5. Module 4a - Google and Go Daddy Email / Domain set up video

    6. Module 4b - Zoho Email with Hostinger Domain set up video

    7. Module 5 - Final Checks

    8. Do you need help? Book a 1 hour SOS

    9. Google Referral Partner

    10. Google Workspace Business Starter

    11. Google Workspace Business Standard

    1. Module 1 - Your Legal Obligations

    2. Module 2 - Your Privacy Notice

    3. Module 3 - Your Cookie Policy.

    4. Module 4 - Video Demo of Cookie Banners

    5. Module 5 - The ICO

    6. Module 6 - Protecting Yourself

    7. Suzanne Dibbles ICO checkist and Links

    8. Referral Link for Hiscox Insurance

    9. Do you need help? Book a 1 hour SOS

    1. Choosing An Email Service Provider

    1. Module 1 - Account set-up

    2. Module 1a - Video walkthrough of creating an account

    3. Module 2 - Connections

    4. Module 2a - Video walkthrough of email verification and potential issues part 1

    5. Module 2b - Video walkthrough of email verification and potential issues part 2

    6. Module 2c - Confirming your domain part 1

    7. Module 2d - Confirming your domain part 2

    8. Module 3 - Why Use Groups

    9. Module 3a - How to use groups

    10. Module 3b - Building a landing page / sign up page

    11. Module 3c - Building and embedding a form on a website

    12. Module 4 - What are automations?

    13. Module 4a - Creating a Campaign Email

    14. Module 4b - Lead Magnet Automation

    15. Moving subscribers to a Newsletter Group

    16. What I cover in MailerLite Advanced

    1. Are you ready for this?

    2. Custom Fields - Video walkthrough of creating custom fields and adding to a sign up form

    3. Inactive Contacts

    4. Happy to help you...

    5. Updating Your Unsubscribe Setting

    6. UTMs and what are they

    7. Where can I switch on UTMs for MailerLite

What Is Included?

  • £115.00
  • 64 lessons
  • 3.5 hours of video content
  • 12 months access

What To Expect

The Masterclasses were created to enable you to learn A, B and C and ignore the D, E and F that aren't needed. Boost your learning today instead of in 2 or 3 years.

  • Creating automated emails to enable your lead magnets to keep generating new leads.

  • A newsletter plan so you are able to create newsletters weeks / months in advance so these can be created when you have time.

  • Using Tags / Groups to create marketing emails so those who join your list from lead magnets drop into certain sales sequences.

  • A nurture sequence to warm your email leads to you, creating the Like, Know and Trust factor you can increase your chances of sales from email marketing.

Creating Your Business One Step At A Time

  • Be On Brand

    A business email that matches your domain and allows you to stand out from competitors. Having the confidence to change email provider if you are not happy.

  • Create What is Needed

    Creating the right emails for your customers to ensure you are giving them value and in turn they are purchasing from you!

  • Your 12 Month Planner

    Knowing what you will say, when you will say it and have that plan to sell at least one thing a month in your business. You will want to know why you didn't do it before!